Ever wonder why you do (or don’t do) certain things? In “The Power of Habit: Why We Do What We Do in Life and Business” (Random House), author Charles Duhigg examines how patterns control our actions — and how those patterns might be thwarted.
It isn’t just the kinds of patterns that make someone like Michael Phelps a winner (although he’s in the book). It’s also about failures that become successes. One of the book’s teasers:
“Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.”
Tell me you don’t want to win this book, just to find out what that “nearly imperceptible pattern” was — and whether the marketing guy got himself a nice bonus for pointing it out.
If you’ve ever wondered why some people seem to transform themselves effortlessly and others just can’t seem to put down the cigarettes or win that promotion, this book might be for you. It isn’t as simple as thinking positively — if it were that simple, we’d all be winners right out of the womb.
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The entry deadline is 9 p.m. PDT Monday, Aug. 20. The winner must respond by 9 p.m. PDT Tuesday, Aug. 21. In other words: If you enter this giveaway, check your e-mail!