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StartbloggingI subscribe to several writing-focused newsletters whose authors sell courses, books and other products. Sometimes the newsletters include educational or thought-provoking facts, or links to free videos or webinars.

Mostly, though, they sell. Oh, do they sell.

A subject line like “three simple steps that helped John change his life” or “she halved her work hours and quadrupled her income” might lead you to think the newsletter contains valuable advice.

Sometimes it does. Generally speaking, though, the advice is “if you buy my product you can change your life, too.”

This is all smart marketing. I understand that. I just don’t know how/don’t much care to do it myself. My background in print journalism taught me to keep myself strictly out of the story. The new paradigm, however, is to promote one’s “brand,” if not one’s products.

Which brings me to last week’s giveaway.



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How spam is made.

thApparently there’s a spam template floating around the Internetz. Anyone who blogs has likely seen its spawn, i.e., would-be “comments” that sound a lot like other “comments” you received that day. Or the previous week, or year.

That’s because they’re not comments at all. They’re camel noses.

Folks promoting their websites or who are being paid to promote other people’s websites cut and paste chunks of these templates and mass-mail them to every blog extant. Approve them once and they can get into your tent any time they want in the future.

Or, rather, their spam-mails can. If you’re new to blogging, be really wary about which comments you approve. Should the English seem very clunky or the comment off-topic (or a blatant non sequitur), check the return e-mail address/web page attached to the e-mail. You’ll almost certainly see something like “cheap retro Jordan size 8” or “teeth whitening” or “cheap FIF coins.”

Today I got an e-mail from a really clueless spammer who cut-and-pasted the entire freaking template: 2,828 words. Taken together they look like an English-as-a-second-language version of Mad Libs.


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https://www.e-junkie.com/ecom/gb.php?cl=132158&c=ib&aff=219310Some people write for love. Others write for money. I say it’s possible to do both, by starting a blog and monetizing it.

Although I dislike that neologism, I do embrace its underpinnings, i.e., that the laborer is worthy of his hire.

This week’s giveaway, an e-book called “How I Make Money Blogging: The Beginner’s Guide to Building a Money-Making Blog,” can kick-start your own efforts to be rewarded for your thoughts.

Some people make a little money blogging. Some make a lot. The book’s author, Crystal Stemberger, is in the latter camp. She really works it, running a handful of sites and also acting as ad-sales goddess, mentor, consultant and freelancer. Apparently she is allergic to sleep, because she recently added yet another specialty: pet-sitting.

Not everybody wants to work 24-7. But if you want to start a blog or if you’ve got a site and want it to start paying its way, this e-book can help. A lot.


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