The title says it all: “Business in Blue Jeans: How to Have A Successful Business on Your Own Terms, in Your Own Style.“After all, not everybody wants to wear a power suit.
Although the author acknowledges that “circumstance, life path or lack of skill” can make entrepreneurship harder for some than for others, she’s put together as many resources as possible to help just about anybody achieve just about anything.
“Small business is, to me, the essence of the American Dream. Entrepreneurship is the backbone of our economy, and it offers virtually anyone unlimited opportunity, income and freedom. But like anything worth pursuing, it requires effort,” she writes.