Not everyone is ready for a book about personal finance, even if it’s desperately needed. Some potential recipients believe they’ll figure things out for themselves. Some don’t believe that the economy will ever really work for folks like them. Some know they’re taking the last train to Brokesville but are frankly enjoying the trip too much to consider getting off at the next station.
That doesn’t mean you can’t give the gift of personal finance. It just means you need to be thoughtful about how you do it, including picking a time when the person is in a receptive frame of mind.
Which might not be on Dec. 25. But it also might be, which is why I’m once again offering a list of books to consider gifting.