Fewer of us plan to “self-gift” this holiday season, according to the National Retail Federation. Of the 6,4015 U.S. consumers surveyed by the NRF, only 57% will buy themselves somethin’ pretty, compared to 59% in 2012.
Still, that’s quite a few folks assured of getting at least one gift they really, really like.
Nothing wrong with wanting to treat yourself, especially given some of the prices on Gray Thursday, Black Friday, Cyber Monday and every other sale from now until Dec. 24. Not that every “sale” price is a good one; in fact, some aren’t really good deals at all.
But if you’ve been tracking prices, especially for bigger-ticket items like technology and appliances, then I can think of only one reason not to self-gift.