For some time now, my giveaway scheme has been “support the local economy.” As in, giving away stuff made in Alaska or produced by Alaskans.
While one or two books, pieces of jewelry, soaps or chocolates won’t exactly enrich the local company, it helps publicize what we do up here. Someone who wins (or doesn’t win) might say, “I want more of that” or “I want to buy that as a gift for someone.” (And it’s been confirmed that this has happened.)
Lately, I’ve been very concerned about the effect inflation is having on people living on tight margins. It doesn’t take much to send the whole house of cards tumbling. I learned this from painful personal experience.
Inflation also injures those who were middle-class stable until prices went sky-high. They’ll probably be all right, but will have to retool their budgets and make some tough decisions (especially as regards what they can no longer afford to do for their children).
Thus I’ve decided to do a “support the reader economy” giveaway series. This week it’ll be a $15 Walmart gift card, because that’s what I have on hand; if Walmart isn’t their brand, I would be willing to switch out a different kind of card. In subsequent weeks, the card will be whatever the winner wants.
I’m not foolish enough to think these modest prizes will fix someone’s money woes all better. Instead, I’m thinking of it more as a small boost or a special treat.
Then again, even a “small” boost might have a big impact.