I subscribe to several writing-focused newsletters whose authors sell courses, books and other products. Sometimes the newsletters include educational or thought-provoking facts, or links to free videos or webinars.
Mostly, though, they sell. Oh, do they sell.
A subject line like “three simple steps that helped John change his life” or “she halved her work hours and quadrupled her income” might lead you to think the newsletter contains valuable advice.
Sometimes it does. Generally speaking, though, the advice is “if you buy my product you can change your life, too.”
This is all smart marketing. I understand that. I just don’t know how/don’t much care to do it myself. My background in print journalism taught me to keep myself strictly out of the story. The new paradigm, however, is to promote one’s “brand,” if not one’s products.
Which brings me to last week’s giveaway.