Well, maybe not a true BFF. We don’t go to the movies or take turns hosting the holidays, and I’ve never once babysat his kid.
But he follows me on Twitter! Here’s the e-mail that proves it:
This was the most exciting thing that’s happened to me since I got the e-mail saying “Marlo Thomas is now following you on Twitter.” Wish I’d saved that screen shot.
Why would Diggs, a successful (and adorable) actor, want to follow a personal finance blogger of a certain age? Is it because I used to review children’s books and interview children’s authors and Diggs has written two well-received titles in the genre? (“Mixed Me!” and “Chocolate Me!”)
Or maybe it’s just because I’m awesome?
Nice try. Fact is his interest is less personal and more algorithmic. Yes, it’s all about the social media strategies.
It isn’t random — and it isn’t personal
Lance Laifer, the guy who handles the Internetz for Diggs, would not reveal the secret sauce to GQ magazine. He did say that “there’s no defined path.”
Laifer also said that “every follower on Twitter is not equal.”
Does that mean I’m a super-special snowflake who stands out among Twitter’s 313 million users? Not exactly. I’m just about as equal as the other 600,000-plus people Diggs follows – including, apparently, an entire Connecticut police department.
Why them? Why me? Laifer said his company doesn’t “randomly” target people on Twitter. For example, he doesn’t follow all the people Diggs follows and all the followers of those followers.
Which is just as well, since I wouldn’t have been found that way – I don’t follow Diggs. Maybe I should, though. If we really did get to be pals I bet he could get me Idina Menzel’s autograph.
- Google wants to see me naked
- Frigid frozen feet
- Caution: Hideous neologisms ahead
- 10 things you SHOULD say to a writer