John Robbins was born into wealth and, as an heir of the Baskin-Robbins fortune, could have stayed there. He walked away, though, and focused on a planet-friendly and sustainable lifestyle.
The money he did have was lost to Bernie Madoff’s antics. But Robbins, already an author, focused his writer’s eye on a potential silver lining: “Curtailed consumerism could lead us to reassess our lives and values.”
The result was “The New Good Life: Living Better Than Ever in an Age of Less,” which I’m giving away this week.