One of my favorite deal apps, Shopkick, suddenly went dark on March 26. This seems to have been a shock to employees who were laid off without warning.
For app users, it was more than a shock: It was a betrayal. All our points simply vanished. DF and I had about $72 worth of scrip between our two accounts; we’d planned to cash in this summer for garden supplies and other do-it-yourself items.
After the surprise wore off, I realized it wasn’t a betrayal at all. It was just business. According to a site called Coupons in the News, the Shopkick terms of service included this sentence: “By participating in the Shopkick app, you agree that Shopkick is under no obligation to notify you if kicks are no longer available.”
For the uninitiated, Shopkick awarded “kicks” (points) to users who visited certain stores, then scanned and/or bought specific items. The kicks could be redeemed for gift cards, PayPal, and a handful of pie-in-the-sky items like a Vespa motorcycle.
I used my kicks in several ways:
- To buy things we needed (groceries, toiletries, DIY supplies)
- To get birthday and holiday gifts
- To donate items to the food bank or the family shelter
It was terribly disappointing to lose that $72 worth of buying power. But it taught me an important lesson.
