Over on my daughter’s website is a post that I wish would go viral. The theme of “Don’t just complain” is simple: When you encounter good service, say so.
That can be in person or via e-mail or letter. Not the calculated-to-get-something kind of letter, mind you: I don’t know I ever survived without Product X! It’s miraculous! (And will you please send me some freebies or at least some high-value coupons?)
No, I’m talking about that true rarity: a note that says “you got it right – thanks.”








