Ever wonder why you do (or don’t do) certain things? In “The Power of Habit: Why We Do What We Do in Life and Business” (Random House), author Charles Duhigg examines how patterns control our actions — and how those patterns might be thwarted.
It isn’t just the kinds of patterns that make someone like Michael Phelps a winner (although he’s in the book). It’s also about failures that become successes. One of the book’s teasers:
“Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.”
Tell me you don’t want to win this book, just to find out what that “nearly imperceptible pattern” was — and whether the marketing guy got himself a nice bonus for pointing it out.
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