Brad Wilson wasn’t content just to found BradsDeals.com, TravelHacks.com and annually renewing sites for Black Friday and Cyber Monday. To spread his “everything you know about being a consumer is wrong” message, he also wrote a book.
“Do More, Spend Less: The New Secrets of Living the Good Life for Less” describes the behaviors and hacks that let Wilson earn more than 5 million frequent flyer miles, get half-off his iPhone and plan, arrange a 25% discount on new cars, spend three weeks at the Park Hyatt Paris for $20 and get a 0%, six-figure line of credit to build a business.
Until recently marketing has had a tight grip on our wallets, he notes, but thanks to the Internet “the playing field is tilting in our favor.”
Internet deal-hunting has made it possible for consumers to look beyond the manufacturer’s suggested retail price. Sometimes far beyond.