My friend and former fellow MSN Money columnist Liz Weston really, really dislikes gift cards. She despairs of a world in which a shopper grabs a dozen plastic rectangles from the supermarket’s “gift card mall” and does a mental butt dance: Woo hoo! I’m all done my holiday shopping!
That image bothers me, too. Gift-giving should not come down to, “How fast can I get this over with?
Yes, I know you’re busy. So are a lot of people. But must generosity be reduced to a time trial?
That said, I think that gift cards can make good presents. It’s the intention that matters.