The typical U.S. resident will pony up big-time on or around May 10. According to a recent survey from the National Retail Federation, we’re planning to spend an average of $172.63 on things like brunch, jewelry, gift cards and, of course, flowers.
That’s about $10 more than we spent last year. It isn’t clear whether that’s due to an improvement in the economy of just plain old guilt.
Or maybe the things we want to give (more on that below) are pricier this year?
My mother died in 2003. I never came anywhere close to spending an adjusted-for-inflation $172.63 for a Mother’s Day gift. If I had, she would have raised the roof.
On the other hand, I did visit her whenever I could – and since I was coming from Alaska those were some pretty pricey tickets. Travel definitely averaged out to more than $172.63 per year, especially when I brought my daughter and/or then-husband along for the ride.