You know what’s hot? A money date.

thHey, all you single men and women: Want to attract a mate? Work on your credit scores as much as your abs.

Of the 1,010 married adults surveyed by Experian, 95 percent rated “financial responsibility” as more important than “physical attractiveness” (86 percent) and “career ambition” (77 percent).

Not that romance is dead: “Personal compatibility” was the most important attribute in a potential partner, ranking at 98 percent.  

Financial compatibility is important, too; in fact, at 96 percent it edged out “sex and intimacy” (95 percent) and trounced “religion and spirituality” (69 percent). The thing is, plenty of people don’t talk about finances before they marry – and that’s a huge mistake.

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Between the (budget) sheets.

thRecently a financial company called Yodlee sent me a study about how financial worries influence sex habits. An astonishing (to me) 48% of U.S. students over age 18 find that concerns about cash affect their intimacy with romantic partners.

In fact, more than one-third (36%) of people aged 18 to 34 said that money woes affect their sex drives.

And here I thought that sex was one of those inexpensive things that could help take your mind off your bank balance.

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This just in: Men prefer sex to a Valentine gift.

thStop the presses, right? It certainly doesn’t surprise me that 66% of the men polled by Retail Me Not would choose the pleasures of the flesh over, say, a teddy bear holding a red sateen heart embossed with “I Wuv You.”

They’re likely to be disappointed. In the same survey, 70% of the women said they’d much rather have a present than an extremely personal moment.

Selfish? Maybe. But let’s face it: Most women in relationships can get all the sex they want. Gifts, on the other hand, are a surprise.

Well, sort of: Apparently it’s expected that we’ll be getting gifts on Valentine’s Day. Just flip through any store circular, turn on the TV or surf the Internet to be bombarded by ads that shriek some version of, “Feb. 14 is at hand! Buy the right gift or you won’t get laid for the rest of the year!

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Wedding bill blues.

thQuick question: Would you spend almost three-fourths of your annual income on one party?

Yeah, me neither. But some people will spend that much – or more – on their nuptials.While researching a wedding article for MSN Money Frugal Nation, I learned that:

  • The average wedding cost $28,427.
  • The average income for a U.S. resident is $39,959.

Do the math.

Incidentally, that average wedding price does not include the cost of a honeymoon.

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What will love cost you?

Cupid wears a diaper, with no place to put a wallet – but if you’re looking for love there better be pockets on your garments. Deep ones: U.S. residents spent $928 million last year just on dating services.

Love is not only grand, but fiscally prudent. Cohabitation and marriage generally mean two incomes but only one rent/mortgage, fewer nights out on the town, less emphasis on recreational shopping and more focus on shared financial goals.

“There is a real benefit – I call it a financial inoculation against poverty – in being coupled up. You’re better able to withstand tough times,” says Carmen Wong Ulrich, author of “The Real Cost of Living: Making the Best Choices for You, Your Life and Your Money.”

Oh, but the cost of getting to couplehood. Prices for makeup, “manscaping,” marriage vows and mortgages really add up.

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What can be more essential than giving?

thChristina at the Northern Cheapskate blog recently wrote about needing a new toaster cover. The old one doesn’t owe her a thing because it’s more than a decade old, a “well-intentioned gift” from her mother that initially left Christina embarrassed. It was an old person’s item. Women in their early 20s didn’t use toaster covers.

Eventually she appreciated the gift. Still, the idea of “needing” a new one made her laugh: “The toaster won’t feel ashamed if it sits on the counter in its natural state.”

It’s more than just a toaster cover, of course.

 

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