I’m not a coffee drinker, but friends of mine are. That’s why I keep an open mind about the bean, and why I give away Starbucks cards fairly regularly.
Two more reasons I give them away:
- They’re so darned easy to mail — envelope vs. box, and no need to have a non-flat-rate box weighed and postaged.
- They’re enthusiastically welcomed. Next to movie gift cards and those TSA-friendly toiletries kits, the Starbucks GCs are my most popular giveaway.
“Easy” is particularly important to me right now. I’m keeping busy promoting my new business, including having to work out the bugs in the ordering platform and the accompanying blog, setting up a newsletter and writing a free download (“10 Proven Ways to Generate Blog Topics”) to give to those who sign up for that newsletter.


