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Maybe you’ve heard yourself using this phrase lately: “I deserve it.” After all, the pandemic has caused so much stress and fear – and, often, financial loss – that many folks are in a constant state of anxiety. Thus we deserve that frou-frou coffee, some new nail polish, a great-looking book or two scoops of our favorite ice cream.
Personal finance writer Emily Guy Birken broke down that phrase in an intriguing way recently. In a post called “How to avoid a pandemic spending frenzy,” she said that the word “deserve” is a big mistake.
“If you deserve something, that means you could be un-deserving of it,” Birken writes.
Additionally, saying you deserve something “means you are placing yourself in a position where what you already have is not enough. This is no recipe for happiness, because there will always be another thing you feel you deserve at some point…Defining purchases and treats as something you deserve is a way to feel resentful, rather than satisfied.”









