Nobody ever went broke underestimating consumers’ willingness to pay a premium for convenience. Spending extra to get on the plane before everyone else.
Picking up milk and bread at the 7-Eleven to dodge the supermarket hordes. Ordering takeout because they’re too tired to cook. Buying a one-ounce “toddler pack” of Cheerios to carry in the diaper bag.
Really? That grab-and-go pack of cereal works out to as much as $27.50 a pound! Fill up your own container, already.
Convenience food does have its place, especially if a $5.99 rotisserie chicken keeps you from ordering $40 worth of Thai food. (Or if ordering a strategic pizza allows you to spend time with family and/or taking better care of yourself.)
But if you keep certain frugal convenience foods on hand, you won’t have to resort to takeout as often (if ever).